About Max

From a 9 to 5 I hated
to $5M in two years.

I didn't grow up with money or connections. Here's the short version of how I went from a warehouse in Sweden to building a multi-million dollar online education business.

$5MFirst 2 years online

2xSkool Games winner

100+Clients scaled to $10K-$100K+/mo

012015

Stuck in a 9 to 5

I grew up in Sweden, and at 24 I was working a 9 to 5 in a warehouse. In before sunrise, out after dark, every day.

I knew it wasn't the life I wanted. So I started reading everything I could about entrepreneurship and began studying web development, hoping it would be my way out.

02The low point

Hitting rock bottom

So I quit and took an internship at a coding agency. But I didn't want to build someone else's dream either, so I quit that too to start something of my own.

That's when everything fell apart. The money ran out, and I borrowed my last $2,000 to buy a course on how to start a consulting business. It was all in or nothing.

Max at rock bottom, with a $9.11 bank balance

03The comeback

My first consulting business

Slowly, it started to work. My first client paid me close to $10,000. Then came another, and another, and for the first time I was making real money on my own terms.

Over the next few years, I helped businesses grow with marketing. That consulting business made my first couple of million online and earned me the ClickFunnels Two Comma Club award.

Max holding the ClickFunnels Two Comma Club award

04January 15, 2024

Launching my course

But I was still selling my time, on calls all day. So on January 15, 2024, I launched my online course. It grew faster than anything I had built before.

Day 10: $10K/mo
Day 20: $20K/mo
Week 6: $50K/mo
Month 7: $100K/mo

Sign showing $230,758 in monthly recurring revenue

052024

Winning the Skool Games

Then it went even better. A month after launching, I placed in the top 10 of the first ever Skool Games and got to meet Alex Hormozi and Sam Ovens in person.

In October 2024, my team and I won it outright and took home a $100,000 check from Alex Hormozi after adding over $230k MRR in 30 days. In our first two years, the business did $5M.

Max holding the Skool Games trophy next to Alex Hormozi

06Today

Helping others do the same

Today I'm based in Miami, and I help others do the same. We've helped hundreds of consultants, experts & creators build online education businesses making $10K to $100K+ per month.

It all started with one decision in a warehouse in Sweden: to stop building someone else's dream. Now I get to help others make that same decision.