In this article, I will show you *exactly* how we generated 233 long form roofing leads & 53 unique inbound phone calls in 30 days for one of our clients in Florida.
This is a client that started working with us early 2018, back then they were spending tens of thousands of dollars every month on a mix of offline marketing methods (TV & Radio commercials, print, etc...), Google Ads and HomeAdvisor.
Here’s a screenshot from the report we delivered this client in January 2019:
From $130 To $16 Leads
Before I dive into the details explaining how we got these results, allow me to give you some background information regarding the client.
Back in 2016, this company made $14.000.000 being 100 employees operating in Florida.
They were putting a lot of time, money and resources into different types of offline marketing methods.
I’m talking about TV & Radio commercials, direct mail, local magazines, billboards, etc…
The owner also managed his own Google Ads campaigns, generating mostly “tire-kicker” leads for $80-$130.
HomeAdvisor also received a significant portion of their monthly advertising budget.
But as we all know, HomeAdvisor is EXPENSIVE, and the duplicate leads are of low-quality...
HomeAdvisor is not what it used to be before 2012 in the ServiceMagic days. Back then they actually delivered high-quality leads for reasonable prices!
From $14 Million in 2016 To $19 Million in 2018
Early 2018 I came in contact with the owner of this company. He explained to me that he was not happy with his current leads.
He was not happy with the lead quality, lead quantity nor the price per lead (obviously).
He was looking for a new solution that allowed him to build his brand awareness locally simultaneously as he advertised for leads.
Which he did not feel that he could achieve with third-party lead providers such as HomeAdvisor.
Google Ads also lacks in this regard, since your listing most often disappears among the other 20+ listings.
He wanted a solution that was trackable, knowing down to the dollar how his marketing efforts were performing.
This was impossible with his current offline advertising techniques such as TV & Radio.
Pumping a lot of money into not knowing what the return on investment was. He found this very frustrating!
Implementing Our Predictable Facebook Advertising System
After a 45-minute phone call of me explaining our service, he decided to give us a shot.
“Max, this sounds really good, if you can deliver those $17 leads that you’re promising, I’m in for the long run!”
We got to work immediately implementing our system for his business, generating leads for $35 within the first month. $25 leads within the second month, and then after 90 days, we delivered leads for under $20 consistently.
At the end of 2018 I got an email from the owner stating this:
They made close to $19 million in total revenue in 2018 with the same amount of employees, 100.
Was it all because of our system and Facebook advertising?
Of course not, their momentum, “snowball effect” and natural company growth also played its part.
our predictable system and Facebook advertising definitely helped!
So How Does The System Really Work?
Here’s the exact system we use explained in words if you’d rather watch a video describing it. Feel free to check out our Free Case Study For Roofing & Solar Contractors.
It all comes down to being able to generate high-quality traffic (website visitors) when executing online marketing successfully.
There are many different techniques out there that you can utilize to generate traffic, some example would be SEO, Google Ads, Facebook Advertising, Email Marketing, Content Marketing, etc…
The two most popular and thereby most competitive techniques in the roofing and solar industry today are organic SEO and Google Ads.
Since it’s so popular utilizing these two methods, the prices are high, and competition is fierce.
Because of this me and my agency only utilizes Facebook Advertising.
Because the competition is easier, the prices are lower, and the learning curve is higher.
Meaning that it’s harder for our competition for starting competing.
Learning Facebook advertising is a tough process if you want to do it correctly and profitably. If you want to learn more about, check out our free training here.
Once you’ve generated the traffic, you need a system to convert that traffic into leads and ultimately new customers, right?
We do this by building out a separate landing page on our clients' website using Click Funnels.
Click Funnels is a great tool, if you haven’t heard about it before, definitely check out their stuff!
You can build landing pages and funnels in endless different variations. We have a battle-tested and proven version that we utilize for all our clients, but in different variations obviously!
So what do we show on these landing pages?
Most of the times it looks like a standard home page of a website, sharing information about the company, logo, images, videos, credentials, different types of services, etc.
We also have a unique phone number on this page that we use to forward calls to our clients using the call tracking software CallRail.
Why? Just because we want to be able to track the number of calls we generate.
A separate opt-in form is also placed on the page which is hooked up to a different CRM and Marketing Automation System.
CRM & Marketing Automation
There are a ton of different CRM’s out there, but we love ActiveCampaign. It’s simple, powerful and works perfectly!
If you don’t know what a CRM is, it stands for Customer Relationship Management system, and it helps you to manage customer data. Such as name, address, phone number, type of service they are interested in, etc.
When a new prospect opts in for a Free Estimate from one of our clients, using the separate landing page hosted on their website. That prospect is being automatically saved in our CRM system, smart huh?
No more spreadsheets, manually typing people into the computer or even worse, writing it down on a piece of paper?
So What Is A Marketing Automation System?
I had no idea what Marketing Automation was for a long time, but when I discovered it, BOY was I happy!
Marketing automation is like having an extra employee without having an extra desk.
It allows you to have the firepower of a 20 person team, but it’s completely outsourced to robots.
It helps you follow-up with prospects so that you don’t have to do it manually.
Believe me, it saves a TON of time…!
Follow-Up & Retargeting
Maybe you’ve heard of retargeting, perhaps you haven’t.
In my opinion, it’s the most powerful type of advertising that you can utilize to build brand awareness and prevent prospects, current or past customer to forget about you.
Think about it like this, whenever someone comes to your website, whether if that’s from Google, Facebook or one of your yard signs
It doesn’t matter if they spend 1 second or 1 hour browsing your website, they will start to see ads from you everywhere.
Ads being shown once or twice per day on Facebook and every other website they might visit.
Putting It All Together
That’s pretty much it!
This is how we generate $16 High-Quality leads for our clients month after month.
The optimized Facebook campaigns serving traffic that’s being converted by a custom-built landing page hooked up with a CRM and Marketing Automation system is hard to beat!
If you on top of that place a Retargeting and follow-up system in place, wow, now you’re advertising like the %0.01 of companies in the entire world.
This is how you take your business to that NEXT LEVEL, this system will run for you like a workhorse day and night, never complaining about being tired.
The only thing you and your team will have to do is sit back relax, answer the phone and follow-up with incoming leads.
No more low-quality duplicate leads from HomeAdvisor that never convert.
If you use a system like this, all of the leads will be unique to you, and you will generate a lot more leads for your advertising dollars!
Step-By-Step Video Instructions
If you want a system like this for your roofing or solar business, make sure to check out our Free Training.
The FREE Case Study Training Reveals:
- Why You Need A Predictable System To Generate Quality Leads.
- The Secret Weapon Of All 7-Figure Solar & Roofing Contractors.
- The Simple 2-Step Funnel To Get High Quality & Cheap Leads.
Our clients using this system are some of the fastest growing roofing & solar companies in the United States, and we have helped them gain choke holds in their respective markets online.
So make sure that you check it out before we close the doors.
Here’s the link again: https://go.maxperzon.com/training